How do you usually introduce yourself? How do you people see you? How many friends do you have? How do they judge you? All of these questions obviously pertain to your personal identity, how people perceive you based on their knowledge about you. But let’s rephrase the questions a little bit. What do you put in your description or bio? How many accounts do you have? How many followers do you have? How many likes do you get in your posts? Would you rather change your real name into a username that would catch the people’s attention? Marketing has always been a part of our daily lives. And this one – how do you market yourself?
Facebook, Instagram, Twitter, Pinterest, and other social media platforms would usually require us to input some of our personal information that would be posted publicly on your profile, that could be seen by anyone who would come across your feed. So given the freedom to type in anything you want, would you rather choose a username that would fit your jolly personality? A username that would seem attractive to the users so they would follow you? Disguise yourself with a different personality? Or simply register your name? In my opinion, it depends. It would depend on how you would want people perceive you in social media, with the kind of content you’re posting. I personally use my nickname for Facebook, Twitter, and Instagram simply because I want people to know me based on what I post, and with everything I post comes with what I feel about something or someone. That’s why I think it would be a great idea to use my name itself. But for blogs like this, for me, it would be best to use codenames that would fit your personality. It’s a good way to market your identity.
In an article from Forbes entitled “How to Sell Yourself”, Susannah Breslin enumerated tips on how you can make a unique brand out of yourself, how you can sell yourself at work, in life, to the world. Tip #1: It’s not you, it’s “You”. In her first tip, Susannah advised her audience to refer to “You” as a superhero version of yourself. “Make a list of your best qualities of yourself”, she said. Tip #2: Annoy Others. You need to network, communicate, and engage with people as the “you” you want to be. Tip #3: Be a Unicorn. Internet is good, yes. But according to Susannah, it also enables people to “hawk [your] crap”. To be original, you have to be a unicorn. How to do that? You have to find something nobody else is doing.
Establishing a strong brand is essential in every company. They must be able to create products or provide services that will distinguish them from other brands. They must also be able to uphold their brand promise so that their customers know that it is that brand which brings the quality that meets their demand. In a case study entitled In Search of a Second Act, Elie Ofek, a professor of Business Administration at Harvard Business School, and Jill Avery, an assistant professor at Simmons School of Management, discussed a company who was able to establish a great brand for their customers, however, now faces a dilemma on how to innovate the product they hold without sacrificing their image. Sales were high and people loved the Brrrd. But with the fast-paced evolution of technology, people would always demand for more. Hence, to be able to retain their positive imagery, Alexis Products should listen to what their customers want from them, while bringing innovation to the story. In that way, they may be able to improve their product, and at the same time, gain more customers that would make their brand well-known.
Creating your own brand is hard. To be able to gain loyal customers for your brand is even harder. But at the heart of every brand, is the unique characteristic that they hold. As an individual, you have your own name, your own identity. How do you become rich from it? Through the love that you receive from your family and friends. In a company’s perspective, you may not always be on top because of your competitors. You’d use all your marketing efforts to push them down. But once that you establish a promise that they cannot mock, it is then that you become invincible to their peril. And with that, you become the brand that you were supposed to be. You.
–end–
happykidsince94 